Normative

Normative helps businesses reach net zero emissions by providing actionable sustainability intelligence. Founded in Sweden in 2014, Normative was the first emissions accounting engine on the market. Normative is the official software provider for the UN-backed SME Climate Hub, an initiative to engage small businesses in the race to net zero emissions. In 2021, Google.org awarded Normative a grant and a fellowship, which sent 11 Googlers to Normative for half a year to help the technical development of a free emission accounting engine for small businesses.